We need to have a word about failure

You’ve failed.

Two and a half words said in accusation. A way of pointing the finger of shame.

Failure must be avoided at all costs. And when it can’t be avoided, it must be denied.

Especially in this world where we see catastrophic failure all around us.

But failure is only another way of saying “not yet”.

It’s another step in the learning process.

A wrong turn.

A disruption.

A bump in the road.

There can be no success without failure.

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Mike Garner

Mike Garner

Copywriter, London exile interested in human communication and targeting your ideal client. Lived in France 20 years. Get emails at www.brandingwithwords.com.