Things go better with a plan

Being free and easy and just writing what you want is great. It leaves you free to explore your ideas to see what works and what doesn’t. It’s something you should do.

But the result is likely to be a hot mess of hokum. A bouillabaisse of unrelated nice ideas that may sound good on their own but will make a crap book.

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Mike Garner

Mike Garner

Copywriter, London exile interested in human communication and targeting your ideal client. Lived in France 20 years. Get emails at www.brandingwithwords.com.