These people will be nightmare clients, guaranteed.

Start by raising your expectations.

Photo by JJ Jordan on Unsplash

If the conversation starts with “how much”…

Photo by Sharon McCutcheon on Unsplash

If you get unscheduled calls at all times of the day and night …

Photo by Icons8 Team on Unsplash

If they ask you to work for free first …

Just for giggles, have a look at this video to see how ridiculous it is to ask people to work for free.

If a prospect goes AWOL during the negotiation process …

Photo by Ehimetalor Unuabona on Unsplash

If they think they know better than you …

Photo by Ali Morshedlou on Unsplash

If they can’t give you a clear brief …

Photo by Bernard Hermant on Unsplash

In conclusion …

Detecting a nightmare client in advance is tricky. They come in so many shapes and sizes. But the longer you’re in business, the better you’ll get a recognising them.

  • They respect your time and expertise.
  • They know your worth and will never tell you that someone down the road can do it cheaper.
  • They’re organised and can plan (especially when it comes to paying you!)
  • They know why they’re hiring you and can clearly define the results they want.

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Mike Garner

Mike Garner

Copywriter, London exile interested in human communication and targeting your ideal client. Lived in France 20 years. Get emails at www.brandingwithwords.com.