Mike Garner – Medium

Mike Garner

Cut Through the Noise with Strategic Brand Positioning

How do I stand out? That’s the eternal question.

2 min readNov 9, 2023

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Mike Garner

How To Change Your Brand Messaging Without Losing Your Soul

Want to stay relevant in a marketplace that’s constantly changing? 💡

2 min readNov 8, 2023

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Mike Garner

How to Build an Authentic Brand Origin Story

When I was a teenager in the 70s, it wasn’t like it is today. With very few exceptions, brands didn’t care about where you came from or why…

2 min readNov 7, 2023

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Mike Garner

5 Top Brand Messaging Strategies

Want to connect with an audience like a grown up?

2 min readNov 6, 2023

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Mike Garner

Messaging, Core Values and Purpose

What is at the heart of your brand?

2 min readNov 1, 2023

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Messaging, Core Values and Purpose

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Mike Garner

Little stories matter

Data and numbers are everywhere in digital marketing. People freak out over email open rates, PPC ad spend or how much this or that word…

1 min readOct 22, 2022

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Little stories matter

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Mike Garner

One of the features of my life in January is tracking the amount of extra light we have in the day.

It’s not raining anymore, and the light is kind of sunshine but watery. That must be a sign of improvement, isn’t it?

1 min readJan 9, 2022

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One of the features of my life in January is tracking the amount of extra light we have in the day.

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Mike Garner

Things go better with a plan

Being free and easy and just writing what you want is great. It leaves you free to explore your ideas to see what works and what doesn’t…

1 min readOct 16, 2021

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Things go better with a plan

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Mike Garner

About logging off and taking time

I write this sitting on a beach in Spain. It’s a trip that’s been put off three times since last year and was almost put off a forth…

2 min readSep 12, 2021

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About logging off and taking time

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Mike Garner

The power of “not yet”

We live in a world that judges failure.

1 min readJan 14, 2021

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The power of “not yet”

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Mike Garner

Mike Garner

Copywriter, London exile interested in human communication and targeting your ideal client. Lived in France 20 years. Get emails at storiesthatmatter.co

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