Cut Through the Noise with Strategic Brand PositioningHow do I stand out? That’s the eternal question.Nov 9, 2023Nov 9, 2023
How To Change Your Brand Messaging Without Losing Your SoulWant to stay relevant in a marketplace that’s constantly changing? 💡Nov 8, 2023Nov 8, 2023
How to Build an Authentic Brand Origin StoryWhen I was a teenager in the 70s, it wasn’t like it is today. With very few exceptions, brands didn’t care about where you came from or why…Nov 7, 2023Nov 7, 2023
5 Top Brand Messaging StrategiesWant to connect with an audience like a grown up?Nov 6, 2023Nov 6, 2023
Little stories matterData and numbers are everywhere in digital marketing. People freak out over email open rates, PPC ad spend or how much this or that word…Oct 22, 2022Oct 22, 2022
One of the features of my life in January is tracking the amount of extra light we have in the day.It’s not raining anymore, and the light is kind of sunshine but watery. That must be a sign of improvement, isn’t it?Jan 9, 2022Jan 9, 2022
Things go better with a planBeing free and easy and just writing what you want is great. It leaves you free to explore your ideas to see what works and what doesn’t…Oct 16, 2021Oct 16, 2021
About logging off and taking timeI write this sitting on a beach in Spain. It’s a trip that’s been put off three times since last year and was almost put off a forth…Sep 12, 2021Sep 12, 2021